02 Jul BP Chargemaster Digital Display Banners
We were commissioned to create a 970×250 rich media banner to announce the creation of BP Chargemaster, which will create thousands of electric vehicle charge points in BP forecourts around the UK. This rich media banner was to be displayed on websites such as The Financial Times, Forbes, Washington Post and The Wall Street Journal, as well as on ECN displays across the UK in various BP forecourt locations.
The rich media format allows us to really push the previously tiny file size limits of HTML5 banners to the very limit. We were able to put our VFX and compositing skills to a campaign still and bring it to life, creating a fully animated rich media banner.