Orchard and Simply Business’s digital campaign

Orchard and Simply Business’s digital campaign

Orchard delivered a multi-channel digital campaign: YouTube, Facebook and digital display

Truant London approached Orchard to create a cost-effective and all-encompassing digital campaign for Simply Business within a short timeframe. Unlike the campaign the previous year where footage was custom shot, Orchard had to create the entire deliverable brief from stock footage.

The artists were tasked to source footage to meet the scripts requirements based around the fictional business names which was difficult at times because the shots needed to look as though they were shot on the same cameras and match grades.

Alongside this, the artists were also tasked to consider how to animate the graphic logos for each of the businesses as the animations had to fit the individual business and be sympathetic to the shot compositions.

Working through each business systematically, Orchard produced all deliverables required for the digital campaign from Facebook executions, full HD YouTube video and an array of digital web banner formats.

Orchard is extremely pleased with the final campaign that pushes the creative vision across a wide variety of formats and digital outputs. Without the in-house, multi-talented artists at Orchard these projects are simply not achievable.

What the client said…

We’ve worked closely with Martin, Luke and the team at Orchard for a number of years across various agencies and they consistently deliver every time. Beyond just being a production house they’re our close, dependable and accommodating partner. Orchard work with us to delight our clients by bringing creative to life across digital builds and beautiful, bold post-production each and every time, on time.

Sam Whiston

Business Manager

Truant London

 

Software: After Effects, Google Web Designer.