Treat Collisioner

Believe London approached Orchard to help with VFX supervision and Post-Production on a series of ambitious ads for Keurig Dr Pepper and The Original Donut Shop. The concept for the ad centered around merging a coffee pod containing The Original Donut Shop Coffee with a Snickers chocolate bar with the help of a Treat Collisioner, a contraption reminiscent of the Hadron Collider in Cern.

It was going to be a testing project as we only had 3 weeks to complete the post production across many VFX shots. The shoot took place over 2 days in Surrey, which involved working with both elaborate sets and stop motion elements.

FINAL 30 SEC AD

BEFORE AND AFTER

Below we have some before and after shots showcasing the level of compositing that was required across a selection of shots.

We started on the shoot with our onset VFX supervisors giving a helping hand to the production crew and director. Offering advice and ensuring the Post-Production process would go as smoothly as possible.

Once the shoot was over, we immediately received the rough cuts from the agency for us to get to work on. Due to the timeframes involved, we would be working with the Log-C footage. Something we have vast experience in doing. We have developed bulletproof working practices and colour know-how to help with such eventualities.

So with the edits signed off, the team went to work on the 30, 15 and four 6-second ads.

Many elements needed to be cleaned up and composited, from entire floor replacements to the CG cup filled with inviting frothy coffee on the endboard.

The opening factory and collider sequences were model shoots we added to in compositing, a cost-effective way to achieve the finished VFX shots.

15 SEC AD

6 SEC SOCIAL

6 SEC SOCIAL

We also delivered 9:16, 4:5 and 2:3 social versions of each ad, this required re-racking and sometimes animating inside the frame to get the ads to work.

This project was a massive effort from the entire crew on both the production and post-production teams. We are all super happy with the quirky and fun ads we all created.

Software: Cinema 4D, Redshift, After Effects and Nuke.

BRAND
Keurig Dr Pepper
Burlington, MA
Phil Drapeau – SVP & GM, Away From Home
Scott Christensen – Senior Director, Marketing
Natalie Levine – Senior Brand Manager
Melissa Lane – Associate Brand Manager
AGENCY
Liquid Sunshine, Keurig Dr Pepper
Los Angeles, CA
Darren Moran – SVP, Creative
Yo Umeda – Sr. Director, Executive Creative Director
Daniel Beaudoing – Creative Director/Writer
Tracey Chan – Associate Creative Director/Art Director
Dan Minton – Art Director
Anna Raynor Account Supervisor, Senior Manager
Asha Musau Account Executive, Associate Manager
Chris Kyriakos Sr. Director, Production
Bryan Cuthbert – Producer
Maresa Wickham – Producer
Kathleen Villa – Sr. Project Manager
Ashley Miglini – Senior Business Affairs Manager
CO-BRAND PARTNER
MARS, Inc.
New York, NY
Adriana Madiedo – Sr. Brand, Content & Portfolio Global Lead
Chris Bendeck – Manager, Brands & Content – North America
PRODUCTION COMPANY
Believe Media
London
Roderick Fenske – Director
James Covill – Executive Producer
Alex Dawson – Producer
Natasha Hayes – Production Manager
Murren Tullett – DP
Tristan Hefele – 1st AD
Adi Van Zyl – Art Director
Mark Allett – Coffee/Prop Master
VFX / ONLINE / FINISHING
Orchard
London
Martin Cook – Managing Director & Compositor
Luke Barker – Company Co-owner & Compositor
Kabir Malik – Executive Producer
Michael Woodruff – VFX Supervisor day 1 & Compositor
David Craddock – VFX Supervisor day 2
Gavin Watton – Compositor/Editor
Craig Mepham – CG Artist
Rhys Griffin – CG Artist
EDITOR
Fade In Fade Out
Los Angeles, CA
Herman Forsman  – Editor
EDITOR –  SOCIAL VIDEOS
Alta Luna Post
Los Angeles, CA
Alex Anderson – Editor
COLOR GRADE / TELECINE
Company 3
Los Angeles, CA
Sean Coleman – Senior Colorist
Matt Moran – Senior Producer
MUSIC
Nate Morgan Sound

Brooklyn, NY

RECORD & MIX
Lime Studios
Los Angeles, CA
Adam Primack – Audio Mixer
Susie Boyajan – Executive Producer
DIGITAL BANNERS
14Four
PRODUCT – BEAUTY PACKAGING – DONUT SHOP COFFEE 
Virtual Pacakging
PRODUCT – BEAUTY PACKAGING – SNICKERS 
Kaleidoscope
LODGING
The Elvetham Hotel
Fleet Rd, Hartley Wintney, Hook RG27 8AS, United Kingdom
FIRST AIR DATE
July 25, 2022
FINAL TALENT
Melody Reynolds – Lead Innovator – OCP
Kahmal Sealey – Intern – OCP
Roopa Bhudia – Treat Innovator – OCP
Vlad Troncea – Lead Tester – OCP
Harry Winterbottom – Mopsy – OCP – DOES NOT APPEAR IN THE FINAL SPOTS :30, :15, :06s
Amie Butler – Tester – Featured Extra
Daniel Ryves – Innovator – Featured Extra
Sharif Islam – Controller pressing buttons – Featured Extra (upgraded on set from extra)
Anne Sophie Cochevelou – Innovator – Extra
Jack Mitchell Bevan – Innovator – Extra
Jennifer Robb – Innovator – Extra
Marc Gordon – Innovator – Extra
Sam Pandya – Innovator – Extra
Su Au – Innovator – Extra
Vissolela Lucas – Innovator Extra
VO FINAL TALENT
Jeff Dittenber – DPN Agency