Recently Orchard was commissioned by Kabbage and Sky Media to create a series of 3D animated idents to advertise the sponsorship pairing of We Buy Any Car with Sky Crime. The brief was to create a 3D crime scene in which the cars from the WBAC logo could interact. Due to the short form nature of the idents the environment we created needed to feature all the necessary visual cues to quickly sell it as crime scene. Elements featured in the scene included objects such as police barricades, shotgun cases and evidence markers.

To further tie WBAC with Sky Crime, we wanted the cars from the WBAC logo to be reminiscent of police cars. This was achieved in two ways, firstly flashing blue lights were applied to the roofs of the cars and secondly the way they move was made intentionally rapid and skittish to make them evoke the overall feel of a high speed chase.

Once all aspects of the animation were complete across the idents they were passed over to Jack Rowley at Octa Audio for sound design. The audio mixes were provided back to us at break neck speed and to an extremely high level, elevating the overall production value of the idents.

The delivery requirement for this project was a 15” and two 5” idents. Each ident needed to be consistent in creative approach and effectively convey the idea, this meant that the environment for the 5” versions had to be reconfigured and consideration had to be taken in order to show all the scene props in a shorter time frame.

15 SEC IDENT

5 SEC IDENT

5 SEC IDENT

The whole project was completed very quickly with minimal client amends, from our initial meeting, to the delivery of the final masters, the turnaround of the idents was a total of 6 days. This would not have been possible without the extremely organised and efficient nature of all parties involved, and is ultimately the major factor in getting this project over the line in such a short amount of time.

Software: Cinema 4D, Redshift, After Effects

CLIENT: Sky Media

EXEC CREATIVE PRODUCER: Stuart Hall (Sky Media)

AGENCY: Kabbage

EXEC PRODUCER: Kabir Malik (Kabbage)

ANIMATION STUDIO: Orchard Post

CREATIVE DIRECTOR: Luke Barker (Orchard Post)

PRODUCER: Martin Cook (Orchard Post)

AUDIO: Octa Audio

SOUND DESIGNER: Jack Rowley